Category & Innovations Manager – Flours
Job type
Full Time, Onsite
Qualification
BA/BSc/HND
Experience
7 - 8 years
Location
Thika
Deadline
Not specified
Job description & requirements
Role purpose
- Lead the profitable growth and long-term development of the Flours category through category strategy, consumer and market insights, portfolio management, pricing, consumer-led innovation and full ownership of the category P&L.
Key responsibilities
- Develop and implement short-, medium- and long-term category growth strategies.
- Own category financial performance, including revenue, volume, margins, product mix and marketing investments.
- Use consumer, shopper and market insights to inform category decisions.
- Manage brand, product range and SKU architecture, identifying gaps, overlaps and rationalisation opportunities.
- Drive pricing, pack architecture and affordability decisions in collaboration with Commercial and Finance.
- Lead new product development from concept and business case through commercialisation and post-launch evaluation.
- Develop and oversee annual category marketing plans, budgets, investment priorities and ROI.
- Lead, coach and develop Brand Managers, building category capability and succession.
- Collaborate with R&D, Operations, Supply Chain, Finance, Procurement and Quality.
Qualifications and experience
- Bachelor’s degree in Marketing, Business, Commerce or a related field.
- Minimum 7–8 years of progressive FMCG marketing, category or brand management experience, including at least 2–3 years at Category Manager or Senior Brand Manager level.
- Demonstrated ownership of category or brand P&L, including revenue, margin, product mix and marketing investment.
- Proven experience in portfolio management, pack-price architecture and consumer-led innovation, including taking a product from concept to launch and post-launch review.
- Experience leading and developing Brand Managers or an equivalent marketing team.
- Food manufacturing or food-category experience, particularly in flour, grains, staples, snacks or related categories, is strongly preferred.
- Knowledge of General Trade and Modern Trade in Kenya and the wider East African market is advantageous.
- Professional or postgraduate Marketing qualifications and experience with pricing analytics, consumer research and NPD processes are desirable.
- Team leadership: Brand Manager – Grains/Flour + RTE/D and Brand Manager – Biscuits & Snacks.
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