Business Development Executive

Job Role

• The Business Development Executive – Heavy Equipment Spare Parts will be responsible for driving business growth through the identification, development, and conversion of sales opportunities within the heavy equipment and machinery spare parts market.
• The role requires a strong understanding of heavy equipment spare parts, customer applications, equipment requirements, and the commercial environment within industries such as construction, mining, agriculture, logistics, manufacturing, and other equipment-intensive sectors.

PURPOSE OF THE ROLE

• Drive revenue growth through the sale of heavy equipment spare parts.
• Identify and develop new customer and market opportunities.
• Grow the company's customer base and market share.
• Build and maintain strong relationships with key clients.
• Provide appropriate spare parts solutions based on customer and equipment requirements.
• Develop strategic accounts and increase repeat business.
• Achieve agreed sales and business development targets.

DUTIES AND RESPONSIBILITIES

Business Development & Sales

• Identify new business opportunities within the heavy equipment spare parts market.
• Develop and maintain a strong sales pipeline.
• Prospect for new customers through market research, referrals, site visits, networking, and industry contacts.
• Generate quotations and commercial proposals.
• Follow up on enquiries, quotations, and outstanding opportunities.
• Negotiate prices and commercial terms within approved company guidelines.
• Meet and exceed agreed sales targets.

Heavy Equipment Spare Parts Sales

• Understand customer equipment requirements and recommend appropriate spare parts.
• Provide technical and commercial information on spare parts to customers.
• Develop knowledge of various heavy equipment brands, models, components, and applications.
• Identify replacement, maintenance, and recurring spare parts requirements.
• Support customers in identifying suitable parts based on equipment specifications.
• Coordinate with technical and procurement teams to source required parts.

Customer & Account Management

• Develop and maintain strong relationships with existing customers.
• Conduct regular customer visits and account reviews.
• Understand customer purchasing patterns and future requirements.
• Develop key accounts and identify opportunities for upselling and cross-selling.
• Resolve customer concerns and ensure timely responses to enquiries.
• Maintain high levels of customer satisfaction.

Market Development

• Research the heavy equipment and spare parts market.
• Identify new industries, companies, projects, and customer segments.
• Monitor competitor activities, market pricing, and product availability.
• Identify upcoming construction, mining, agricultural, infrastructure, and industrial projects.
• Develop strategies to penetrate new markets and increase sales.

Sales Pipeline & Reporting

• Maintain accurate customer and sales records.
• Track leads, enquiries, quotations, negotiations, and closed deals.
• Prepare weekly and monthly sales reports.
• Monitor sales performance against targets.
• Provide management with regular updates on market opportunities, customer feedback, and competitor activities.

Internal Coordination

• Work closely with procurement and technical teams to ensure availability of required spare parts.
• Coordinate with logistics and warehouse teams on stock availability and delivery.
• Follow up on customer orders to ensure timely fulfilment.
• Collaborate with finance teams on customer accounts and payment matters.
• Ensure smooth coordination from customer enquiry through order fulfilment.

QUALIFICATIONS

• Bachelor's Degree in Business Administration, Marketing, Sales, Engineering, Mechanical Engineering, or a related field.
• Minimum 5–10 years of relevant experience in business development, sales, or commercial roles.
• Specific experience in heavy equipment spare parts is highly preferred/required.
• Proven track record in B2B sales and business development.
• Strong understanding of heavy equipment, machinery, components, and spare parts.
• Experience dealing with construction, mining, agriculture, manufacturing, logistics, or other equipment-intensive industries will be an advantage.
• Demonstrated ability to meet and exceed sales targets.

COMPETENCIES

• Heavy equipment spare parts knowledge
• B2B sales
• Business development
• Account management
• Technical product knowledge
• Sales pipeline management
• Negotiation and closing
• Market research
• Customer relationship management
• Quotation and proposal preparation
• CRM and sales reporting