Digital Marketing Officer
Job type
Full Time
Qualification
BA/BSc/HND, Diploma
Experience
3 years
Location
Nairobi
Deadline
Oct 16
Job description & requirements
Role Objective
- We are seeking a creative, digitally savvy, and results-oriented Digital Marketing Officer to join our client’s team. The successful candidate will be responsible for developing and executing digital marketing initiatives, managing online platforms, creating engaging content, and building meaningful engagement with the target audience.
Core Duties and Responsibilities
- Develop, coordinate, and manage content across the company’s digital and social media platforms.
- Plan and maintain an effective content calendar and publishing schedule.
- Develop and execute digital marketing, sales, and promotional campaigns aligned with the company’s brand and objectives.
- Implement social media strategies aimed at increasing brand awareness, audience engagement, and lead generation.
- Manage and continuously enhance the company’s presence across Facebook, X, Instagram, LinkedIn, YouTube, TikTok, and the company website.
- Create engaging digital advertisements, graphics, and other visual marketing materials for different platforms.
- Support the development of a strong online presence that drives awareness, customer engagement, conversions, and sales.
- Develop and contribute to a wide range of marketing content, including website copy, blogs, datasheets, press releases, video scripts, customer case studies, and promotional materials.
- Conduct data collection and analyze digital marketing performance to identify opportunities for improvement.
- Collaborate with internal teams and other stakeholders to develop compelling marketing campaigns and communication materials.
- Monitor digital trends, audience behavior, and competitor activities to inform marketing initiatives.
- Ensure consistency, accuracy, and alignment of the company’s brand across all digital communication channels.
Job Specifications and Qualifications
- Diploma/Bachelor’s degree in Marketing, Communication, Public Relations, Fine Arts, IT, Graphic Design, or a related field.
- At least 3 years of relevant experience in digital marketing, social media management, or a related position.
- Demonstrated experience in sales and marketing.
- Strong understanding of digital marketing platforms, social media trends, and online audience engagement.
- Experience with graphic design and digital content creation tools will be an added advantage.
Key Competencies
- Strong organizational and multitasking abilities.
- Excellent social media and digital marketing skills.
- Outstanding written and verbal communication skills.
- Creative mindset with strong commercial awareness.
- Customer-focused approach.
- Ability to work independently while collaborating effectively with a team.
- Strong attention to detail and commitment to delivering quality work.
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